Gardens of Grace
Botanical Architects
The Client
Gardens of Grace is a design-forward landscaping company based in St. Louis, Missouri. GoG approached us about creating a brand film that tells the story of their founding, what they do, and who they are. Frustrated with other area vendors who sought to tell this through a hard-sell approach in the form of short broadcast advertisements, GoG decided to go all in with a short film that would have a permanence and home on their website and through social media.
The Direction
Throughout the discovery process, our collaboration yielded a lean focus that also didn't relent on showing the human side of Gardens of Grace. Likewise, we wanted to highlight their dedication to process and design; in the end, they aren't just another maintenance company, but a team of highly skilled artisans devoted to transforming landscapes through science and an eye for beauty.
The Result
Through a three day shooting schedule, we captured their story in an interview setting, and packed in for a full day shoot on one of the most sweltering St. Louis summer days to document their process and employees. Following that, a shoot that outlined their design-forward process, as well as maintenance skills. In the end, through our collaboration, we cut the maintenance footage in favor of more design and hardscape content, a decision that I believe yielded the truest sense of the capabilities at Gardens of Grace.
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In an age where story trumps selling, films have the power to captivate your audience, and offer them more than just a product or service; you can offer value, partnership, and credence. Gardens of Grace continues to attract both new and retainer clients as they reach fresh audiences with their story.